Modules / Digital Advertising Optimization
sembl.

Digital Advertising Optimization.

A collaborative process for running paid media — from analytics and creative to platform delivery — with SEMBL and your team optimizing every step together.

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Modules
Core
CRO
Content
Ads
SEO & AEO
Social
Programs
Sales
Analytics
Deep Analytics

Performance and Recommendations from all platforms.

Spend, ROAS, and CPA rolled up across every platform and campaign, benchmarked against goals — so performance is judged on outcomes, not impressions.

3.8x
ROAS
$18.20
CPA
Vs. Goal (3.0x ROAS)
Spend by Platform
Meta
Google
LinkedIn
Connected Platforms
Meta AdsConnected
Google AdsConnected
LinkedIn AdsConnected
TikTok AdsConnect
Native Platform Integration

Connected to the platforms you already run.

SEMBL connects directly to Meta, Google, LinkedIn, and TikTok ad accounts — pulling live performance data and pushing changes back without exporting a spreadsheet.

AI Recommendations

A running list of what to optimize next.

SEMBL watches spend and performance continuously and surfaces ranked actions — budget shifts, pauses, and creative refreshes — each tied to its expected impact.

Recommendations
Shift 15% of budget to Meta
Est. +0.6x ROAS
Pause underperforming ad set
CPA 2.1x above target
Refresh creative on Campaign B
Frequency above 4.5
Expand lookalike audience
Est. +12% reach
Raise daily cap on top ad
Est. +9% conversions
Shift 15% of budget to Meta
Est. +0.6x ROAS
Pause underperforming ad set
CPA 2.1x above target
Refresh creative on Campaign B
Frequency above 4.5
Expand lookalike audience
Est. +12% reach
Shift $2,400/week from LinkedIn to Meta — projected +0.6x ROAS based on last 30 days.
Approve Edit Amount Dismiss
Human / AI Collaboration

SEMBL proposes, your team decides.

Budget shifts and bid changes surface as proposals with the reasoning attached. Your team approves, edits, or dismisses — nothing moves spend without a person signing off.

Ad Content Creation

On-brand ad creative, generated and tested.

SEMBL generates creative variants sized for each platform and puts them head to head — so the ad that ships is the one already proven to perform.

Creative Variants
Campaign B
Winner
BRIEF Meta Google LinkedIn TikTok YouTube
Distribution

One brief, published everywhere it belongs.

Approved creative and budgets push out to every connected platform automatically, formatted for each — no manual re-uploading between accounts.

Media Plans

The budget baseline everything reports against.

Set the objective, flight dates, budget range, and channel line items — or have SEMBL draft the plan from your campaign and brand context for your team to approve. Approving locks a version, and reporting continues against it while you work on the next revision.

From there every report paces against the plan: planned versus actual spend by channel and line item, a projected finish, and the daily pace needed to land inside the range — calculated from your connected paid data, not estimated.

An AI marketing platform built for agency and brand collaboration.

Book a demo to see Digital Advertising Optimization — and the rest of SEMBL — in action.